Challenge
A travel agency offers several experiences but the inquiries it receives are vague and hard to act on.
Objectives
Qualify inquiries before the first conversation and shorten sales follow-up.
Strategy
- Clarify the priority experiences
- Create one landing page per intent
- Add an itinerary inquiry form
- Prepare WhatsApp follow-up
Execution
- Benefit-driven experience page
- Form capturing dates, group and budget
- Pre-filled WhatsApp message
- CRM tracking board
Results to measure
This case is a structure demonstration. It does not present invented figures. A published client version must include verified results.
- Measure form completion rate
- Measure qualified inquiries
- Measure response time
Lesson
A high-performing system connects the message, the pages, qualification and sales follow-up.
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