Pillar guide
Hotel marketing in Marrakech: the complete guide
Reduce your dependence on Booking.com and increase your direct bookings.
Read →Category
Hospitality
A concrete strategy for hotels and riads that want to convert more of their demand.
Published article
Direct booking vs. OTA: the real profitability calculation
How much does each channel really cost you, with a worked example.
Read →Published article
Increase your riad's direct bookings: 10 actions
The levers to prioritize, from your website to a WhatsApp funnel.
Read →Published article
Reducing your dependence on Booking.com and OTAs
Rate parity, diversification and loyalty: the complete method.
Read →Published article
Riad website: 15 elements that convert
What a riad website needs to include to turn visitors into guests.
Read →Published article
Local SEO for hotels and riads in Marrakech
Appear in front of travelers before they compare prices.
Read →Published article
Google Business Profile for a riad or hotel
Optimize your listing to appear on Google Maps.
Read →Published article
Getting more guest reviews for your riad
How to ask for, obtain and manage reviews effectively.
Read →Published article
Photos and content that sell the experience
Which photos and content turn a visit into a booking.
Read →Published article
Website pricing for a riad or hotel
Realistic ranges based on your needs in Marrakech.
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