Challenge
A hotel attracts demand, but its website doesn't clearly communicate the benefit of booking directly.
Objectives
Grow the share of direct bookings and measure booking intent.
Strategy
- Reposition the direct-booking promise
- Structure the room pages
- Create exclusive offers
- Strengthen CTA tracking
Execution
- Direct-booking hero section
- Room and experience pages
- Reassurance FAQ
- Tracking of booking and WhatsApp clicks
Results to measure
This case is a structure demonstration. It does not present invented figures. A published client version must include verified results.
- Measure booking clicks
- Compare direct vs. OTA
- Measure WhatsApp requests
Lesson
A high-performing system connects the message, the pages, qualification and sales follow-up.
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