How do you create your Google Business Profile listing?
From the Google Business Profile site, by entering your business name, address and category. A verification step, often by mail or phone, confirms you're the actual owner of the establishment before the listing becomes visible.
Which category should you choose for your business?
The most precise category possible rather than a broad one. An overly generic category puts you in competition with far more businesses for a less relevant signal in Google's eyes.
Which information needs to be accurate and complete?
Phone number, opening hours, exact address, and a link to your website. Inconsistent information between your listing and your site (a different number, contradictory hours) undermines trust, both for visitors and for Google.
What role do photos play?
Recent, varied photos that cover your whole business strengthen the listing's credibility and make people want to contact you. A listing with no photos, or with old ones, inspires less trust than one that feels alive.
How do you manage reviews effectively?
By responding to every review, positive and negative, and encouraging satisfied customers to leave one. The volume and freshness of reviews are among the signals that influence your local visibility.
How do you publish content regularly on your listing?
Google Business Profile lets you publish updates, offers or events directly on the listing. Regular activity sends a signal of vitality that can factor into your local ranking.
Our guide How to appear in the Google local pack in Marrakech covers how this listing fits with other local ranking factors, and our page SEO in Marrakech presents the full approach.
Frequently asked questions
Want feedback on your current listing? Get your free digital audit and identify the first lever to activate.
Also read: How to appear in the Google local pack in Marrakech and Local SEO in Marrakech.
Published by the Dar Faysal Digital editorial team.